There are number of content optimization techniques, which we can consider while optimizing the content for website or blogs.
1- Focus on Quality Content
While optimizing content, you should focus on high quality content, informative post, which is well-researched and that is relevant to your audience.
2- Use Headings
While optimize the content make use of H1, H2, H3 headings to highlights the main headings, subheadings etc.
3- Include Some Keywords
You should add some relevant keywords as well in your blog. But keywords should not be too many. Adding too many keywords can create problems for readers.
4- Write Relevant Meta Titles and Descriptions
You should write catchy titles and descriptions for your content because these two things attract readers’ attention and tell what is on your page.
5- Optimize the Url
You should optimize url while keeping it short with one or two keywords, because it is one of the most important and easiest SEO techniques.
6-Include Internal and External Links in Content
While optimizing your content, add internal and external links because it adds value to the post and make it well researched.
7- Make sure website is Mobile Friendly and Speed is fast
As per the new Google updates, now it is necessary to have responsive and mobile friendly website and its speed is fast. Because, most of us makes use of mobile and does not like to wait for long time to load page content.